First Impressions: Snap! vs. Articulate
This morning, Trivantis announced the launch of their new product, Snap! by Lectora, a PowerPoint plug-in authoring tool similar to Articulate. For the most part, it’s a “me-too” product that functions similarly to other tools in the marketplace. Personally, I don’t see that as a bad thing. There’s a place in this world for Coke and Pepsi, Crest and Colgate, AT&T and Verizon. These products and services have just a few subtle differences, but to some folks, those differences are critical. Plus, in a free-market economy, head-to-head competition often spurs improvements, innovation, and lower prices.
Enter Snap!. Snap! and Articulate are about 80% the same. So you would just need to decide which 20% matters to you most. Here’s my analysis, with the Snap! information based solely on a presentation given by Trivantis at their user conference. (I haven’t gotten my own hands into it yet.)
|Single file .swf output (sort of)
Drag and drop question type
Snap! Live: an emerging hosting site with new features coming gradually
Post to Facebook and play on the page itself
Record video and sync animations to video
Control placement of swfs on a slide (size, placement, more than one)
Add a YouTube video
Supports ActionScript 3 (but I wouldn’t be surprised If Articulate fixes that soon)
|Engage (Snap does not have an equivalent)More choices for customizing the player templateSlide view and branching in Quizmaker
Go back and tweak animations without re-syncing the whole slide
Branching via the player’s Next button
Both tools are racing to be iPhone/iPad friendly. We’ll have to see which one gets there first.
With Snap!, Zebra, Storyline, and an Articulate Studio upgrade reported to be coming up in the next few months, we expect a shake-up in the authoring tool market that we haven’t seen in years.
Which tools and features are you most excited about?